Facebook Ads
Facebook Ads
What is Facebook Ads?
Facebook Ads is a marketing platform provided by the social media Facebook for enterprises, through which they can proactively deliver information about their products to customers who may be interested, helping them to increase sales of their products.
Facebook Ads is one of the common social media marketing platforms used by businesses in Singapore and also a common digital marketing channel.
Why Facebook Ads?
A Large Number Of Potential Customers
Facebook is one of the most popular social media platforms in Singapore, with over 4 million users in Singapore, accounting for over 70% of the country's total population. With the second largest number of users after YouTube, Facebook is the second largest social media in Singapore with a huge pool of potential customers.
High Return On Investment
The Facebook Ads algorithm is so clever that it analyses the content viewed by Facebook users to get portraits of users’ interests and thus know which items they are interested in.
When we purchase and use the Facebook Ads service, it will actively push our products to users who may be interested in our products, which greatly increases the conversion rate and improves the return on investment compared to regular display ads.
How Facebook Ads helped us find customers
By analyzing the various activities of our potential customers on Facebook, Facebook Ads can derive labels for the interests, hobbies and needs of different users, and then recommend our products to our interested users.
For example, we are a cake shop and Alice is a 24-year-old Facebook user. Based on her Facebook registration information, Facebook Ads learns that her birthday is coming up. Alice saw our ad when she was using Facebook and went to our homepage to book a cake.
What Can Facebook Ads do for You?
Facebook Ads
Facebook In-Feed Ad
An ad format with visuals, texts, carousel, or collection etc., penetrating into Facebook’s organic content.
Facebook Carousel
A showcase up to ten images or videos within a single ad on feed, stories, instant articles etc., each with its own link to highlight different products.
Our Services
● Analyse the characteristics of potential consumers
● Create Facebook Ads promotion account
● Design and production of landing pages
● Design of advertising creative and copywriting
● Optimization of advertising
● Tracking conversions
Why TOPSKY?
Our Clients
Frequently Asked Questions
Q: What is the Difference Between SMM and SEM?
A: SMM is the marketing approach for us to actively find customers, that is, we take the initiative to push our product information to customers who may be interested in our products, just like we take the initiative to recommend our products to customers passing by at the entrance of the shop, and the customers look at our products, find them to their liking and buy them.
SEM, on the other hand, is a marketing approach in which customers actively seek us out, just like a customer who happens to want to buy an item right now and who, while on his way, happens to see our shop and subsequently goes into it to buy it.
Q: Which is Better, SMM or SEM?
A: SMM and SEM are two common forms of digital marketing. If our goods are something that the general public may need, such as bread, cosmetics, clothes and so on, using SMM will work well. If the potential customer base for our goods is not very large, for example, if we are doing enterprise software development services, it would be better to use SEM.
Q: Does SMM Require a Large Budget?
A: With SMM like Facebook Ads, the budget is manageable and we can customize the plan our budget according to our business needs.
Q: When to Use SMM?
A: We can use SMM at any time, especially when we have a discount promotion, using SMM can bring even greater results.
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