Xiao Hong Shu Ads
What is Xiaohongshu?
Xiaohongshu APP is a lifestyle platform for young people. Discover a real, positive, and diverse world here, find trendy lifestyles, meet interesting celebrities and creators; here you can find a vast array of beauty and fashion tutorials, travel guides, food and fitness routines, and more lifestyle inspirations waiting for you. Come to Xiaohongshu to mark your life, and share and discover the brilliance of the world together!
Young people share their lifestyles on Xiaohongshu, explore life inspirations, and learn about consumer information. Xiaohongshu is the entry point for young people's consumption decisions, with 90% of users learning about brands/merchandise information on Xiaohongshu.
Xiaohongshu Advertising Display Forms and Advantages
Promotion Center Advertising Position - Information Stream
Information Stream Advertising: Ads that appear in the social media user's friend dynamics, or in the content stream of news media and audio-visual media.
Users explore new consumer information and life inspirations on the Discovery page.
Information stream ads randomly appear on the Discovery page starting from the 6th position, increasing by 10 positions.
Promotion Center Advertising Position - Search
Search Advertising: Advertisers determine relevant keywords based on the content and characteristics of their products or services, create ad content, and set their own pricing for advertising.
When users enter search terms of interest in the search box, the ad system will identify valuable commercial terms and recommend them to users.
Search ads appear on the community search results page starting from the 3rd position, increasing by 10 positions, and on the mall search results page starting from the 1st position, increasing by 5 positions.
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